PGA Tour scrub as popular as DeNiro, Spielberg?

Rory McIlRoy is becoming a huge hit with Madison Avenue. Continue reading

NBA logo on french champagne?

VIP guests at Shaquille O’Neal’s retirement party were among the first to enjoy the National Basketball Association’s latest business venture. Continue reading

Protesters accuse MLB team owners of tax scheme

The Pittsburgh Pirates have long been the biggest joke on the field in Major League Baseball, now some are accusing them of being dirty off the field. Continue reading

Golf’s next $1 billion dollar star?

Rory McIlroy wins ONE major and now the experts have him in Tiger Wood’s tax bracket. Continue reading

NFL stadium getting new name?

The Seattle Seahawks will no long play home games at Qwest Field. Continue reading

LeBron James lost $10 million

Playing like a bum is going to have a negative financial impact on LeBron James endorsements. Continue reading

Derek Jeter could make fan super rich

With only two homers in 262 at bats, Derek Jeter isn’t exactly going to be confused with Babe Ruth. But should Jeter hit a big fly for hit No. 3,000 it could make some lucky fan super rich. Continue reading

Mavs endorsement winner didn’t score point during NBA Finals?

Sports marketing experts believe that the real winner of the Mavericks NBA championship season won’t be a player or a coach. Continue reading

NFL could discount tickets to lift TV blackouts

Roger Goodell told Bucs fans that he is on their side when it comes to the outdated television blackout rules. Continue reading

NFL lockout could cost Madden video game maker $80 million

The company that makes “Madden NFL” expects its profits to go down by a stunning $80 million if the National Football League season is canceled by the lockout. Continue reading

Heat win financially by losing?

LeBron James pathetic performance in the NBA Finals is helping the Miami Heat’s bottom line. Continue reading

2.5% of Twins fans use internet during games

The Minnesota Twins fans added free WiFi for fans to use at Target Field this season, but its not been a big hit. Continue reading

NFL star making money charging for autographs

Ray Lewis thinks crime in America will go up if the NFL season is impacted by the lockout, but you’d have to steal in order to afford his signature. Continue reading

SEC football coach wants to pay players

Steve Spurrier believes college football players should be paid and he’d like to be allowed to hand over the cash. Continue reading

Congress could help MLB owner keep franchise

Fred Wilpon is not long to own the Mets, unless he gets some help from lawmakers. Continue reading

President Ronald Reagan to blame for NFL lockout?

He’s been dead for almost seven years, yet President Ronald Reagan is being blamed for the NFL and possible NBA lockouts. Continue reading

Euro soccer team getting $179 mil increase to brand

The winner of Saturday’s Champions League final between Manchester United and Barcelona will get a $179 million bump in its trademark. Continue reading

Pro Football players making $400 per game?

Arena Football League players could make more money cleaning toilets. Continue reading

UFC sells 800,000 pay-per-view buys

Dana White must be smiling from ear to ear at reports of UFC’s pay-per-view success. Continue reading

John Wooden’s family looks to cash in on his name

College basketball coaching legend John Wooden has a number of memorable quotes in his lifetime about living life the right way and avoiding selfishness. Wonder what he would think of this? Continue reading

Filipino businessman wants to buy NBA Franchise?

The Sacramento Kings might not be moving to Anaheim now, but they could have new owners soon. Continue reading

Clippers Blake Griffin dunks over a tiger

Blake Griffin will do anything to sell you a video game, in this latest video you can see him jump over a tiger. Continue reading

Mets owners won’t return Bernie Madoff’s money

Mets ownership is refusing to give back money received from Bernie Madoff. Continue reading

NHL commish shoots down talk of Winnipeg return

Many fans expecting the return of the National Hockey League to Manitoba won’t be happy. Continue reading

NBA star launching own backpack line

He looks like a seventh grader who’s late for class at NBA playoff news conferences, now we know it was just to make a buck. Continue reading

Inaugural Pillow Fighting World Cup held in NY

Proving a sucker is born every minute, we bring you the first champion of pillow fighting. Continue reading

MLB team gives away fly swatter

The Seattle Mariners might be the most boring team in baseball, if only they could be as exciting as the marketing guys. Continue reading

Mets selling part of cable network?

Fred Wilpon is so desperate to get cash in order to keep his baseball team, he might give up a piece of his cable network. Continue reading

WWE makes big change to contracts

Wrestlers are now REQUIRED to maintain medical insurance to participate in the WWE. Continue reading

LeBron James title could earn Nike $4 Billion

If Nike has any real power over commissioner David Stern, the Miami Heat will win the championship. Continue reading

LeBron James no longer most marketable athlete in world

LeBron James took his talents to South Beach and is no longer the most valuable endorser on the globe. Continue reading

MLB star throwing apples in TV spot

Jered Weaver, isn’t a household name among casual baseball fans, but he’s landed a national endorsement deal. Continue reading

Rapper to purchase NHL franchise?

Lil’ John could become the owner of an NHL franchise. The rapper and hip hop artist has been linked to the Thrashers. Continue reading

SEC football team sells 37,000 tickets to road game

Some college football programs struggle to sell tickets to home games, imagine being able to sell close 40,000 to a road game. Continue reading

World Series of Poker lands official footwear deal

If you’ve ever watched the World Series of Poker on TV, chances are pretty good you’ve never seen a players feet. Continue reading

World Series champs honored on tequila bottle

The San Francisco Giants have quietly been given a pretty cool honor, a limited edition bottle of tequila. Continue reading