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Are you ready for U.S. Olympic Channel?

Monday, June 26, 2006

Is there room in your heart — and, more importantly, in your monthly cable bill — for a U.S. Olympic Committee channel? USOC president Jim Scherr, at the USOC's Olympic Assembly this weekend, said the group is developing plans for a 24-hour service that he hopes will be on the air before the 2008 Olympics, according to the HOUSTON CHRONICLE.

"It's essential to provide (the channel) as an opportunity for exposure for our sports and to build interest in our Olympic sports, but also as a potential revenue vehicle," Scherr said.

Scherr said the USOC cable channel would carry event programming, coaching, health and lifestyle shows, and, most attractively for Olympic junkies, have the domestic rights to the Olympic Television Archive Bureau, which means it could reshow NBC and ABC programming from past Olympic Games.