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This day's Rumors and Notes: Monday, December 06, 2004

China Bans LeBron Ad

Monday, December 06, 2004

China's advertising regulators banned a Nike Inc. advertisement featuring NBA star LeBron James, saying the depiction of him fighting and defeating a martial arts master and other animated characters to be ``disrespectful to Chinese traditional culture.''

The announcement, posted on the website of the State Administration of Radio, Film and Television, addressed all TV stations in China and ordered the ad be banned immediately.

``The ad, also known as `Fear Room,' is a violation of article six of the Broadcast Television Advertising Supervision Law,'' the regulator's statement said.

Maurice Zhou, a spokesman for Nike in Shanghai, said the company intended the advertisement to send a ``positive message to youths to not fear anything. However, we respect the regulator's decision.''

Posted Dec 06 by Ben Maller
Discuss in the Forums | Link
Source: Bloomberg

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