March Madness is the second biggest sports postseason event for advertisers, according to AD WEEK sitting research from Kantar Media. CBS received $613.8 million in ad sales revenue during the 2010 NCAA Div. I Men’s Basketball Tournament. General Motors was the top advertiser with $47.2 million in sponsor money on last years tournament. The NFL’s playoffs and Super Bowl are the only U.S. sporting events that earned more sponsor dollars last year.
2010 postseason sports programming….. Ad Money
NFL Playoffs and Super Bowl………………..$793.8 million
NCAA Men’s Basketball Tournament………..$613.8
NBA Playoffs and Finals………………………$417.7
MLB Playoffs and World Series………………$345.3
College Football’s Bowl Season……………..$318.9Total TV Ad money:……………………….2.5 billion
