Pac-10 plans to sellout, change start times for East Coast

In past years, the Pac-10 has been reluctant to move up the start times of its games so that broadcasters could reach fans on the East Coast during prime time. To win deals similar to other big conferences’, the Pac-10 plans to be more flexible this year with the scheduling of its games. Eventually creating its own network is another possibility. It would allow the conference to generate more revenue from advertising and cable subscription fees and give the Pac-10 and advertisers a better chance to reach fans in Latin America and Asia. Sports with smaller followings like volleyball and gymnastics would also be televised more often. – NY Times