Electronic Arts Inc. and the National Football League and will release a fitness video game for Nintendo Co.’s Wii console in November, expanding a partnership that produced the best-selling sports game of all time., according to BLOOMBERG.
“EA Sports Active NFL Training Camp” takes participants through fitness drills similar to those used by football players. The game was designed by the EA Sports unit that produced the top-selling “Madden NFL,” which the company says has generated about $3 billion in revenue in the past 22 years.
Leo Kane, the NFL’s vice president of consumer products, said the new game may have a broader audience than Madden, while promoting exercise and fitness, which the league encourages through efforts including its “Play 60” campaign against childhood obesity.
